Most recently, Google introduced version 3 of its Google My Business API, giving businesses even greater control over data. Businesses can also see what's working (or not working) with Google insights, including how people find the Google listing, as well as the number of times someone has clicked on a business' phone number and website. With Google Business Profile, businesses can showcase traditional NAP data, such as name, address, and phone number, as well as showcase what's unique about each location through pictures and reviews.
#GOOGLE MY BUSINESS APPS UPDATE#
Now, businesses can update their information in real time across Google with Yext's Google Business Profile integration.
Not only was this process time consuming and inefficient, it also undermined the accuracy of location data due to the lag between submitted and published changes. Before the API, businesses could only update their Google listings manually or via bulk upload using a spreadsheet. This provides a new way for businesses to publish information about their locations into Google Search, Google Maps, and ads. By verifying and editing your business information, you can help customers find you and tell them the story of your business.Įarlier this year, Google launched its Google My Business API, which enables data providers like Yext to integrate with Google and submit information directly into their services. Google My Business (GMB) is a free tool for organizations to manage their online presence across Google. Make sure your business information is accurate and consistent when people search by claiming and updating your Google Business Profile listing.
When people search for your business on Google, does your phone number show up right? Is your address correct? As the world's preeminent search engine, Google maintains a 69% share of search in the U.S.
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