Open Platform is a hub for apps, OAs, MPs and 3rd party platforms How to get OpenID and UnionID? In other words, UnionID offers a mechanism for developers to acquire a user’s data from multiple platforms and attribute actions back to the specific user. If a developer possesses multiple mobile applications, website applications, and OAs (including Mini Programs), they can use a UnionID to differentiate the uniqueness of users. UnionID is an unique ID to identify a single user under the same WeChat open platform account. In Developer Mode, when subscribed users interact with an OA, the developer can obtain their OpenIDs and use it to get basic user information (gender, photo, location etc.)
Users have separate OpenIDs corresponding to different OAs. OpenID is an unique encrypted WeChat ID for each user of an OA (including Mini Program). These are two important parameters mentioned all the time by product people and developers. WeChat Open Platform is a hub for mobile applications, website applications, Mini Programs, Official Accounts (OA) and third-party platforms. The Open Platform 微信开放平台 connects your app or website to WeChat’s mobile services including user authentication and payment.The Smart Platform 微信智能开放平台 enables developers to utilize WeChat’s articial intelligence tools, such as image, video, or voice recognition.The Hardware Platform 微信硬件平台 allows users to connect WeChat to devices like smart watches, smart toys etc.The Official Account platform 微信公众平台 allows users to push marketing campaigns and service related content to followers on WeChat.WeChat currently has four platforms to connect its 1 billion users with its business, app, or website: Have another topic or question you’d like us to write about? Get in touch. We focus on topics such as User Data, Customer Service, CRM, Payment, Data Security, Data Analytics, and Personalization. Our “WeChat for Dummies” series tries to answer some of the most frequently asked questions we receive about WeChat from our clients and partners.
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